--- title: Karma at Pebble Beach Concours description: With ASVs help, Karma leveraged Monterey Car Week to make its North American debut of the Pinanfarina-designed Karma GT and the Karma SC1 Vision Concept. --- - [Industries](https://www.asv1.com/industries) - [Clients](https://www.asv1.com/clients) - [Careers](https://www.asv1.com/careers) - [Blog](https://www.asv1.com/blog) - [Awards](https://www.asv1.com/awards) [![ASV Logo w Tag and descriptor OUTLINED](https://www.asv1.com/hs-fs/hubfs/ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png?width=856&height=352&name=ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png "ASV Logo w Tag and descriptor OUTLINED")](https://www.asv1.com/?hsLang=en) [![Let's Connect](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7) - [Experiential](https://www.asv1.com/work) - 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[Wendy's](https://www.asv1.com/case-study/wendys-sailgating) - [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour) [![_MegaMenu 800x437 About2](https://www.asv1.com/hubfs/MegaMenu/_MegaMenu%20800x437%20About2.png "_MegaMenu 800x437 About2")](https://www.asv1.com/community?hsLang=en) ### About - [Approach](https://www.asv1.com/approach) - [Our People](https://www.asv1.com/about) - [Community](https://www.asv1.com/community) - [Innovations](https://www.asv1.com/innovations) ![Karma Concours Template Banner](https://www.asv1.com/hs-fs/hubfs/Karma%20Concours%20Template%20Banner.jpg?width=1380&height=686&name=Karma%20Concours%20Template%20Banner.jpg) # Karma ### Pebble Beach Concours ### Project Overview Monterey Car Week has always been *The* luxury automotive event of the year and a time for auto manufacturers to show off some of their finer wares to the public for the first time. This year, Karma took the opportunity to make its North American debut of the Pinanfarina-designed Karma GT and the Karma SC1 Vision Concept.   To set the stage for the new vehicle debuts, ASV worked with Karma to design and build a brand new stand that would truly capture the essence of what the Karma brand stood for -- Art, motion, sophistication, innovation, and luxury design. The new display featured unique angles, architectural wood columns, and a combination of neutral and contrasting colors, textures and materials.   This was our first time working with Karma Automotive. We were so happy to hear how extremely pleased the entire Karma Team was with the outcome. As John Maloney, Karma’s Chief Revenue Officer, put it … “For a pioneering challenger like Karma, our presence at Pebble Beach sets the tone for our brand on the global luxury stage.”   [![More Experiential](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd) ![Karma Concours Template A](https://www.asv1.com/hubfs/Karma%20Concours%20Template%20A.jpg "Karma Concours Template A") ![Karma Concours Template B](https://www.asv1.com/hubfs/Karma%20Concours%20Template%20B.jpg "Karma Concours Template B") ![Karma Concours Template C](https://www.asv1.com/hubfs/Karma%20Concours%20Template%20C.jpg "Karma Concours Template C") ![Karma Concours Template D](https://www.asv1.com/hubfs/Karma%20Concours%20Template%20D.jpg "Karma Concours Template D") ![Karma Concours Template E](https://www.asv1.com/hubfs/Karma%20Concours%20Template%20E.jpg "Karma Concours Template E") ![](https://www.asv1.com/hubfs/ASV%20Logo%20w%20Tag%20and%20NMSDC%20Horiz%20KO.png) 866-217-2781 [info@asv1.com](mailto:info@asv1.com) 19603 S. 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