--- title: Heineken ICC Tour description: In 2017, Heineken® was the presenting sponsor of the International Champions Cup. 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ASV designed and produced 3 pop-up beer garden kits for Heineken® that were used at a variety of Fan Fest activations throughout the country. Each kit was made up of modular display elements that could easily be fit to a variety of event spaces, while maintaining the same consistent, premium look and feel for the brand in every city. The 2017 International Champions Cup presented by Heineken® ran from July 19 – 30 and featured 12 matches, 11 cities and thousands of Heineken® beers consumed!   [![More Experiential](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd) ![Heineken ICC Template A](https://www.asv1.com/hubfs/Heineken%20ICC%20Template%20A.jpg "Heineken ICC Template A") ![Heineken ICC Template B](https://www.asv1.com/hubfs/Heineken%20ICC%20Template%20B.jpg "Heineken ICC Template B") ![Heineken ICC Template C](https://www.asv1.com/hubfs/Heineken%20ICC%20Template%20C.jpg "Heineken ICC Template C") ![Heineken ICC Template D](https://www.asv1.com/hubfs/Heineken%20ICC%20Template%20D.jpg "Heineken ICC Template D") ![Heineken ICC Template E](https://www.asv1.com/hubfs/Heineken%20ICC%20Template%20E.jpg "Heineken ICC Template E") ![](https://www.asv1.com/hubfs/ASV%20Logo%20w%20Tag%20and%20NMSDC%20Horiz%20KO.png) 866-217-2781 [info@asv1.com](mailto:info@asv1.com) 19603 S. 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