Supporting Pitch’s NCAA March Madness campaign for Burger King, the agency partnered with ASV to produce an experiential activation at Bracket Town during the NCAA Final Four weekend in Dallas, TX. The goal was to create an organic photo experience that turned every fan into a “king.”
Pulling inspiration from off-the-shelf throne styled chairs, ASV worked with the client’s creative team to design a one-of-a-kind 15’ high throne that dispensed prize tickets redeemable for Burger King Crown Cards, branded phone chargers and basketball gear signed by Chris Webber. Brand ambassadors snapped photos using the guest’s phone, tablet or camera, directing fans to #WatchLikeAKing for a chance to upgrade their game watching experience.
Over this 4 day activation, 1,817 prize tickets were distributed. Consumer engagements totaled nearly 4,600 with just over 38,500 impressions.
