Event marketers need to reach new attendees now more than ever. According to an Eventbrite Pulse report, 64% of event professionals called it their biggest challenge.
One way to clear that engagement hurdle is through social media. Your ideal event attendees could be more open to connecting via their preferred social channels, though this approach does give way to a pair of questions: How do you know you’re reaching the right audience at the right time? And while social media is a useful tool, how does that translate into loyal and engaged customers?