In an effort to raise awareness for the final season of Mad Men, our clients at Attack! Marketing & AMC came to us with the idea of building a giant scotch glass count-down experience that would activate simultaneously in NY and LA, leading up to the show’s premiere.
Working with our clients vision, we fabricated, shipped and installed 2 branded Mad Men displays, each showcasing a thematic vintage wood clock base and a giant replica glass of scotch, which included scotch colored water, over-sized ice cubes and even a lipstick print. We devised a way for the level of the “scotch” to reduce a little each day, and the number on the clock to change, as part of the countdown to the show’s premiere.
A large branded swizzle stick helped give our 10’ tall installation some additional visibility, and LED lighting was built into the base to highlight the show’s branding at night.
Placed in two iconic locations, outside Madison Square Garden in NY and on the stars of Hollywood Blvd. in front of the Hollywood & Highland center in LA, our clients were all thrilled with how the pieces turned out and all the impressions we received.
