For the 2019 Super Bowl in Atlanta, GA, our clients at CAA did a full takeover of STATS Brew Pub to create an interactive environment for their clients at Accenture to show off some of their tech capabilities. Having developed a series of Football themed AR games and Hololensexperiences, CAA turned to ASV to create a variety of table-top and roof-top gaming stations.
After a very thorough site check, and taking lots of detailed measurements, we created a series of table toppers that attached to various bar tables & counters within the venue, providing places for tablets, a backlit AR trigger image and room for game play. We also fabricated a large, 8’ long oval gaming counter with built-in storage inside that held 6 tablets and a series of Microsoft Hololens displays. On the rooftop, we installed 6 custom gaming podiums, each equipped with a tablet, a backlit AR trigger image and a smoke machine inside that went off whenever a milestone was achieved within the AR game.
With 24 hours to install, run the event and dismantle, our team went to work installing approximately 16 gaming stations on 3 floors within STATS Brew Pub and insuring everything was working properly during the event. That evening, the bar filled with hundreds of Super Bowl fans and our gaming stations immediately became the focus, with people interacting with all of them from the moment the doors opened until the last drink was poured!